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1

Sales promotion influencing consumer brand preferences/purchases

E. Schultz, Don, P. Block, Martin

Journal:

Journal of Consumer Marketing

Year:

2014

Language:

english

File:

PDF, 273 KB

english, 2014

2

How to Get Your First Copywriting Jobby Dick Wasserman

Review by: Don E. Schultz

Journal:

Journal of Advertising

Year:

1987

Language:

english

File:

PDF, 589 KB

english, 1987

3

Integrated Marketing Communications: Practice Leads Theory

Kitchen, Philip J., Kim, Ilchul, Schultz, Don E.

Journal:

Journal of Advertising Research

Year:

2008

Language:

english

File:

PDF, 136 KB

english, 2008

4

Does Traditional Advertising Theory Apply to the Digital World?

Kerr, Gayle, Schultz, Don E., Kitchen, Philip J., Mulhern, Frank J., Beede, Park

Journal:

Journal of Advertising Research

Year:

2015

Language:

english

File:

PDF, 204 KB

english, 2015

5

The elaboration likelihood model: review, critique and research agenda

J. Kitchen, Philip, Kerr, Gayle, E. Schultz, Don, McColl, Rod, Pals, Heather

Journal:

European Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 267 KB

english, 2014

6

Social media and consumer engagement: a review and research agenda

Barger, Victor, Peltier, James W., Schultz, Don E.

Journal:

Journal of Research in Interactive Marketing

Year:

2016

Language:

english

File:

PDF, 529 KB

english, 2016

7

Reshaping the boundaries of marketing communication to bond with consumers

Gambetti, Rossella C., Schultz, Don E.

Journal:

Journal of Marketing Communications

Year:

2015

Language:

english

File:

PDF, 70 KB

english, 2015

8

Extending the Extended Self in the Digital World

Schultz, Don E.

Journal:

The Journal of Marketing Theory and Practice

Year:

2014

Language:

english

File:

PDF, 262 KB

english, 2014

9

The evolution of IMC: IMC in a customer-driven marketplace

Schultz, Don E., Patti, Charles H.

Journal:

Journal of Marketing Communications

Year:

2009

Language:

english

File:

PDF, 186 KB

english, 2009

10

Understanding the Diffusion of Integrated Marketing Communications

KIM, ILCHUL, HAN, DONGSUB, SCHULTZ, DON E.

Journal:

Journal of Advertising Research

Year:

2004

Language:

english

File:

PDF, 388 KB

english, 2004

11

Redefining neuromarketing as an integrated science of influence

Breiter, Hans C., Block, Martin, Blood, Anne J., Calder, Bobby, Chamberlain, Laura, Lee, Nick, Livengood, Sherri, Mulhern, Frank J., Raman, Kalyan, Schultz, Don, Stern, Daniel B., Viswanathan, Vijay,

Journal:

Frontiers in Human Neuroscience

Year:

2015

Language:

english

File:

PDF, 790 KB

english, 2015

12

Social media's slippery slope: challenges, opportunities and future research directions

Schultz, Don E., Peltier, James (Jimmy)

Journal:

Journal of Research in Interactive Marketing

Year:

2013

Language:

english

File:

PDF, 93 KB

english, 2013

13

Flipping the Value Creation Model

Journal:

Journal of Creating Value

Year:

2016

Language:

english

File:

PDF, 219 KB

english, 2016

14

Transitioning marketing communication into the twenty-first century

Schultz, Don E., Schultz, Heidi F.

Journal:

Journal of Marketing Communications

Year:

1998

Language:

english

File:

PDF, 359 KB

english, 1998

15

Integrated Marketing Communications

Journal:

Journal of Promotion Management

Year:

1992

Language:

english

File:

PDF, 190 KB

english, 1992

16

How to Get Your First Copywriting Job: Wasserman, Dick. New York: Center for Advancement of Advertising, 1985. 219 Pp. $19.95

Schultz, Don E.

Journal:

Journal of Advertising

Year:

1987

Language:

english

File:

PDF, 410 KB

english, 1987

17

Simultaneous Media Experience and Synesthesia

PILOTTA, JOSEPH J., SCHULTZ, DON

Journal:

Journal of Advertising Research

Year:

2005

Language:

english

File:

PDF, 209 KB

english, 2005

18

Brand preference being challenged

Schultz, Don E, Block, Martin P, Viswanathan, Vijay

Journal:

Journal of Brand Management

Year:

2014

Language:

english

File:

PDF, 376 KB

english, 2014

19

Twenty years of IMC: a study of CEO and CMO perspectives in the Asia-Pacific region

Kliatchko, Jerry G., Schultz, Don E.

Journal:

International Journal of Advertising

Year:

2014

Language:

english

File:

PDF, 351 KB

english, 2014

20

Above or Below the Line?

Schultz, Don E.

Journal:

International Journal of Advertising

Year:

1987

Language:

english

File:

PDF, 707 KB

english, 1987

21

Consumer-driven media planning and buying

Schultz, Don E., Block, Martin P., Viswanathan, Vijay

Journal:

Journal of Marketing Communications

Year:

2016

Language:

english

File:

PDF, 1.66 MB

english, 2016

22

In Search of a Theory of Integrated Marketing Communication

Schultz, Don, Kerr, Gayle, Kim, Ilchul, Patti, Charles

Journal:

Journal of Advertising Education

Year:

2007

Language:

english

File:

PDF, 430 KB

english, 2007

23

A Response to ‘Theoretical Concept or Management Fashion’

Schultz, Don E., Kitchen, Philip J.

Journal:

Journal of Advertising Research

Year:

2000

Language:

english

File:

PDF, 29 KB

english, 2000

24

From the editor: Challenge or opportunities for database marketing

Journal:

Journal of Direct Marketing

Year:

1991

Language:

english

File:

PDF, 235 KB

english, 1991

25

Carrots and sticks: Shared-savings incentive programs for energy efficiency

Don Schultz, Joseph Eto

Journal:

The Electricity Journal

Year:

1990

Language:

english

File:

PDF, 1.08 MB

english, 1990

26

An inside-out approach to integrated marketing communication: an international analysis

Kerr, Gayle, Schultz, Don, Patti, Charles, Kim, Ilchul

Journal:

International Journal of Advertising

Year:

2008

Language:

english

File:

PDF, 237 KB

english, 2008

27

A Comparative Study of Radio Audience Measurement Methodology

Schultz, Don E., Block, Martin P., Custer, Stephen J.

Journal:

Journal of Advertising

Year:

1978

Language:

english

File:

PDF, 1.42 MB

english, 1978

28

Customer/Brand Loyalty in an Interactive Marketplace

Schultz, Don E, Bailey, Scott E

Journal:

Journal of Advertising Research

Year:

2000

Language:

english

File:

PDF, 156 KB

english, 2000

29

Interactive Psychographics: Cross-Selling in the Banking Industry

Peltier, James W., Schibrowsky, John A., Schultz, Don E., Davis, John

Journal:

Journal of Advertising Research

Year:

2002

Language:

english

File:

PDF, 82 KB

english, 2002

30

From the editor: The need to link, lock, and learn

Journal:

Journal of Interactive Marketing

Year:

1997

Language:

english

File:

PDF, 100 KB

english, 1997

31

Simultaneous media usage: a critical consumer orientation to media planning

Joseph J. Pilotta, Don E. Schultz, Gary Drenik, Philip Rist

Journal:

Journal of Consumer Behaviour

Year:

2004

Language:

english

File:

PDF, 82 KB

english, 2004

32

From the editor: How important is a “brand” in direct marketing?

Journal:

Journal of Direct Marketing

Year:

1991

Language:

english

File:

PDF, 249 KB

english, 1991

33

IMC: New horizon/false dawn for a marketplace in turmoil?

Kitchen, Philip J., Schultz, Don E.

Journal:

Journal of Marketing Communications

Year:

2009

Language:

english

File:

PDF, 107 KB

english, 2009

34

Understanding consumer-created media synergy

Schultz, Don E., Block, Martin P., Raman, Kaylan

Journal:

Journal of Marketing Communications

Year:

2011

Language:

english

File:

PDF, 135 KB

english, 2011

35

Biomechanical model calculation of muscle contraction forces: A double linear programming method

James C. Bean, Don B. Chaffin, Albert B. Schultz

Journal:

Journal of Biomechanics

Year:

1988

Language:

english

File:

PDF, 755 KB

english, 1988

36

How U.S. consumers view in-store promotions

Don E. Schultz, Martin P. Block

Journal:

Journal of Business Research

Year:

2011

Language:

english

File:

PDF, 231 KB

english, 2011

37

722 pp Philip Kotler, 4th Edition ,Marketing Management: Analysis, Planning and Control (1980) Prentice-Hall, Inc.,Englewood Cliffs, N.J..

Journal:

Public Relations Review

Year:

1980

Language:

english

File:

PDF, 125 KB

english, 1980

38

Strategy in Advertising (2nd Edition), Bogart, Leo. Chicago: Crain Books, Inc., 1984. 390 pages. $28.95

Schultz, Don E.

Journal:

Journal of Advertising

Year:

1986

Language:

english

File:

PDF, 190 KB

english, 1986

39

U.S. online shopping: Facts, fiction, hopes and dreams

Schultz, Don E., Block, Martin P.

Journal:

Journal of Retailing and Consumer Services

Year:

2015

Language:

english

File:

PDF, 1.53 MB

english, 2015

40

Discovering India's three levels of luxury consumption: An exploratory research to find a conceptual framework

Schultz, Don E., Jain, Varsha

Journal:

Journal of Marketing Communications

Year:

2015

Language:

english

File:

PDF, 214 KB

english, 2015

41

Brand wars: consumer–brand engagement beyond client–agency fights

Gambetti, Rossella, Biraghi, Silvia, Schultz, Don E., Graffigna, Guendalina

Journal:

Journal of Strategic Marketing

Year:

2015

Language:

english

File:

PDF, 192 KB

english, 2015

42

Organizational processes for B2B services IMC data quality

Zahay, Debra, Peltier, James, S. Krishen, Anjala, E. Schultz, Don

Journal:

Journal of Business & Industrial Marketing

Year:

2014

Language:

english

File:

PDF, 283 KB

english, 2014

43

Brand equity: Both ends of the spectrum

Journal:

Journal of Direct Data and Digital Marketing Practice

Year:

2003

Language:

english

File:

PDF, 33 KB

english, 2003

44

How digital platforms influence luxury purchase behavior in India?

Jain, Varsha, Schultz, Don E.

Journal:

Journal of Marketing Communications

Year:

2016

Language:

english

File:

PDF, 1.59 MB

english, 2016

45

The Future of Advertising or Whatever We're Going to Call It

Journal:

Journal of Advertising

Year:

2016

Language:

english

File:

PDF, 291 KB

english, 2016

46

RETAILERS IN CONTROL: THE IMPACT OF RETAIL TRADE CONCENTRATION

Schultz, Don E., Dewar, Robert D.

Journal:

Journal of Consumer Marketing

Year:

1984

Language:

english

File:

PDF, 385 KB

english, 1984

47

A Comparative Study of Radio Audience Measurement Methodology

Don E. Schultz, Martin P. Block and Stephen J. Custer

Journal:

Journal of Advertising

Year:

1978

Language:

english

File:

PDF, 1.52 MB

english, 1978

48

Strategy in Advertisingby Leo Bogart

Review by: Don E. Schultz

Journal:

Journal of Advertising

Year:

1986

Language:

english

File:

PDF, 318 KB

english, 1986

49

The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together

ZAHAY, DEBRA, PELTIER, JAMES, SCHULTZ, DON E., GRIFFIN, ABBIE

Journal:

Journal of Advertising Research

Year:

2004

Language:

english

File:

PDF, 187 KB

english, 2004

50

Opinion Piece: The next generation of integrated marketing communication

Journal:

Journal of Direct Data and Digital Marketing Practice

Year:

2003

Language:

english

File:

PDF, 56 KB

english, 2003

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